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Ella Sanders – Our story

Ella Sanders creates timeless luxury for the style conscious with a collection of fashionable, durable and wearable pieces designed to elevate your seasonal wardrobe.  Premium, sustainable yarns and fabrics including 100% pure Australian Merino wool, cashmere, silk and linen are used to create signature staples beautifully crafted to layer or stand-alone.   

Design Director and Founder, Danielle, embodies the brands coveted aesthetic with a seamless mix of natural beauty and effortless style. From a long line of wool lovers her uncle and grandfather are established wool farmers in country Victoria and her mother, a keen knitter, taught her the fine art as a young child fostering an early obsession with textile design.

Easy to wear yet sophisticated and stylish, cosy winter knitwear and must-havesummer pieces are designed each season from Ella Sander’s Melbourne headquarters.  Luxe yarns, exquisite colour palettes and exclusive textile patterns distinguish each highly anticipated collection with an emphasis on superior quality, eco-sensibility and individual style.

A global brand with a local attitude since 2008, the flagship boutique in Brighton,Victoria ships worldwide and is complemented by a regional pop-up store in Ballarat and over 100 speciality stockists throughout Australia and New Zealand.

Start shopping the latest collection.