THE BEAUTY OF MERINO WOOL Posted on 1 Jul 15:52

We proudly use 100% Australian Merino Wool in our garments each season. Here are some general & useful information via The Woolmark Company regarding Merino wool and its amazing properties. Enjoy!

- Wool is 100% natural grown year-round by Australia’s 71 million sheep, consuming a simple blend of water, air, sunshine and grass.

- When a wool fibre is disposed of, it will naturally decompose in soil in a matter of years, slowly releasing valuable nutrients back into the earth.

- Every year Australian sheep produce a new fleece, making wool a completely renewable fibre.

- At microscopic level, each Merino wool fibre is like a coiled spring that returns to its natural shape after being bent. This gives Merino wool garments a natural resistance to wrinkles.

- Merino wool is one of the most breathable fibres. Wool fibres can absorb large quantities of moisture vapour then move it away to evaporate into the air.